Kid Cudi crosses musical boundaries with an appeal that goes beyond genre, format, race, language, and culture. Cudi lives easily in the hip-hop, indie rock, pop, and R&B worlds - a diversity that shows in his innovative music and his all-embracing persona. He is a born storyteller who brings a positive, life-affirming message to his brilliant lyrical flow and compelling music. There are no clichés in what Cudi does. He is a breath of fresh air - a dynamic and important new voice, not only in the next phase of hip-hop, but as a groundbreaking trendsetter who represents the future.